ROLE: PRODUCER, concept development, integration
CLIENT: visa
AGENCY: GPJ and Spinifex
Visa’s Innovation Center in San Francisco was completely redesigned in 2019, focusing on creating engagements using their latest technologies and innovative experiences for their clients. These engagements aided Visa in telling the story of “the past, present and future of payments” with an integrated user journey that customised content throughout the experience via RFID and NFC, based on the profile assigned to your phone by the host.
I worked with a larger team to produce a portion of the interactive projects which tied into a mobile-based ecosystem. The projects I worked on included projection tracking, RFID digital landscaping, media walls and a large interactive display.
