ROLE: PRODUCER, CREATIVE & NARRATIVE DEVELOPMENT, attraction development and planning
CLIENT: hershey's chocolate world
AGENCY: SPINIFEX
To celebrate its 50th Anniversary, Hershey's Chocolate World created the brand-new attraction Hershey's Great Candy Expedition, the first fully immersive, interactive experience of its kind in North America that incorporates all five senses, with a 270 degree projection mapped film that will take visitors of all ages through an exploration of colourful candy worlds inspired by Hershey’s beloved brands.
In partnership with Hershey's, our team led the design and development of the attraction from the ground up, including theme, scenic design, interactivity, content and film. We also produced the animated film, including the interactive layer, and all media in the Pre-Show space.
