ROLE: PRODUCER, CREATIVE & NARRATIVE DEVELOPMENT, attraction development and planning
CLIENT: hershey's chocolate world
AGENCY: SPINIFEX
To celebrate its 50th Anniversary, Hershey's Chocolate World created the brand-new attraction Hershey's Great Candy Expedition, the first fully immersive, interactive experience of its kind in North America that incorporates all five senses, with a 270 degree projection mapped film that will take visitors of all ages through an exploration of colourful candy worlds inspired by Hershey’s beloved brands.
In partnership with Hershey's, our team led the design and development of the attraction from the ground up, including theme, scenic design, interactivity, content and film. We produced the character-driven animated film, the interactive layer that allowed crowds participate in the journey, and all media in the Pre-Show space.
I also had the privilege of voicing the character Judy, who lives in Jolly Rancher Junction!
