ROLE: PRODUCER, 1st assistant director, motion artist
CLIENT: acura
AGENCY: spinifex
A projected ARX-05 zipped through Los Angeles, leaving eye catching street art ten feet tall in its wake. We produced and animated custom artwork dedicated to the iconic streets of Koreatown, Downtown LA and Venice, culminating in Long Beach. The animated ARX-05 and artworks were projected from the back of a truck as we carefully drove through LA and Long Beach over 4 nights to generate buzz and hype around the Acura Long Beach Grand Prix. Keep an eye out for a little bonus cameo from Snoop Dogg himself!
I produced and was 1st AD on the guerilla shoot that took us all over LA across various nights, capturing reactions and taking over iconic buildings with the digital graffiti, and also provided some motion design support.
